Real Food Real Stories
Real Food Real STories (RFRS) - Timeline: FEB 2018 - AUG 2018
RFRS humanizes the food system for a connected, sustainable and just tomorrow. RFRS uplifts inspiring personal stories from the Bay Area food community and curates live monthly gatherings to foster a food culture around authentic sharing, generous listening, and a connection to our shared humanity.
How we met, and why I worked on this
I provided growth strategy consulting to both RFRS and Delivering Happiness. For RFRS, the founder and I originally grabbed breakfast to chat about our personal health journeys. We ended up riffing on ideas for RFRS to better engage their donor community, and attract new donors. Soon after, I began formally helping the organization roadmap a path to audience and donor growth.
Working closely with the Deputy Director and Communications Director, I assessed the donor engagement process, and consulted on strategies and systems that could activate more audiences for their live gatherings and upcoming digital content projects. I set up and oriented them onto new technologies to consolidate their existing efforts, and developed a roadmap to coordinate their existing team on key marketing and donor engagement activities.
Facilitated roadmap design to audience growth, supported donor management operations, and coordinated technology implementation.
Generated leadership buy-in to execute on roadmap, systems, and technologies.
Researched and designed marketing and sales enablement operations and technology infrastructure.
Fostered a culture of content creation and marketing collaboration.
Advised on hiring and training new growth managers.