Real Food Real Stories

 
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Real Food Real STories (RFRS) - Timeline: FEB 2018 - AUG 2018

Organization Synopsis

RFRS humanizes the food system for a connected, sustainable and just tomorrow. RFRS uplifts inspiring personal stories from the Bay Area food community and curates live monthly gatherings to foster a food culture around authentic sharing, generous listening, and a connection to our shared humanity.

How we met, and why I worked on this

I provided growth strategy consulting to both RFRS and Delivering Happiness. For RFRS, the founder and I originally grabbed breakfast to chat about our personal health journeys. We ended up riffing on ideas for RFRS to better engage their donor community, and attract new donors. Soon after, I began formally helping the organization roadmap a path to audience and donor growth.

Working closely with the Deputy Director and Communications Director, I assessed the donor engagement process, and consulted on strategies and systems that could activate more audiences for their live gatherings and upcoming digital content projects. I set up and oriented them onto new technologies to consolidate their existing efforts, and developed a roadmap to coordinate their existing team on key marketing and donor engagement activities.

Select Highlights

Facilitated roadmap design to audience growth, supported donor management operations, and coordinated technology implementation.

  • Generated leadership buy-in to execute on roadmap, systems, and technologies.

  • Researched and designed marketing and sales enablement operations and technology infrastructure.

  • Fostered a culture of content creation and marketing collaboration.

  • Advised on hiring and training new growth managers.


WANT A FULL LIST OF MY PAST EXPERIENCE?


How you can support Real Food Real Stories

If you also believe food and story connects all of us, check out their site; listen to a podcast episode, go to one of their gatherings, or make a small contribution!


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Want help growing your audience?

What are you creating? What production challenges are you looking to tackle? Let’s talk! Hit me up on WhatsApp at the bottom right

Or schedule a time here:

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WorkJeffrey Shiau